Miss Landmine

We all have seen too many ads about every social topic there is, haven't we? Most of them are shocking, beautifully art directed or cleverly written but don't really create much awareness about the problem - outside award shows anyway.

That's why I think Miss Landmine is brilliant.

It creates awareness about a real problem without the usual clichés. No B&W photos, no 'you-careless-selfish-bastard' headlines. It demands attention instead of being just 'shocking' to make you look at it. And most importantly, It doesn't treat victims as props but as human beings.

Nicked from truemors.com