G20 Summit: The unofficial playlist

When you wish upon a gorilla.

I'm not the biggest Phil Collins fan.
Right after they launched Cadbury's Gorilla I decided to
remix it and uploaded my version to You Tube.
I was hoping to get it noticed by Fallon.

It worked.

The video has now been made an Official Cadbury advert and is currently being aired in the UK and Ireland along with "Trucks" director's cut by Juan Cabral.

Some love it, some hate it. I couldn't be happier.

The morale of the story?
Good things happen if you hate Phil Collins.

Innovation Ready-to-wear

I've been noticing agencies adding the word Project to some of their campaigns. I guess it's an effort to make them feel artsy fartsy or innovative (or both).

A few examples:

• The Tap Project (Droga5)
  
• Walkman Project (Fallon)
  
• Montana Meth Project (VB&P)
  
• 15 Below Project (Taxi)
• The Adidas Left-Right Project (180/TBWA)

What can we all learn from this? Add the word Project to whatever you're working on. It doesn't matter if it's as glamourous as dog food, that magic word will instantly add artsy fartsiness to it, look:

To join The _________ Project Project, just use the format on top of the post in your next campaign then sit and wait for fame and fortune to arrive.